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The modern Morley company continues to use the electro-optical circuitry and basic pedal layout pioneered by Raymond and Marvin Lubow in the 1960s, albeit with some refinements.
Original Morley pedals were strictly AC powered, whereas the current models are powered by a 9V battery with AC adapter capability.
Slowly the "Hammond Reverb" became known as the "Accutronics Reverb".
In 1977, Accutronics became a member of the Marmon Group of companies.
The large chrome plated housing was used through the 1970s as the Morley line grew to include all kinds of effects, including distortion units, flangers, phasers, and some unique devices such as the PKW "Pik-A-Wah" pedal.
Morley produced many multi-function pedals such as the PFV "Phaser Volume", the ECV "Echo Chorus Vibrato", the WVO "Wah Volume", the CFL "Chorus Flanger", and the PWF "Power Wah Fuzz".
In 1989, the company acquired the "Morley" trade name from Tel-Ray Electronics in Hollywood, CA. moved its Reverb and Morley divisions into a separate facility in Cary, IL. Reverb units provide electronic reverberation in an amplifier to produce a sound that is more natural to the human ear.
In May 1991, the Reverb and Morley divisions of Accutronics were incorporated into the entity, Sound Enhancements, Inc. As of August 2005, the company name was changed to Sound Enhancement Products, Inc and is currently an independently owned company. SEPI also, manufactures foot-controlled pedals, effect boxes and footswitches that alter, enhance and/or control sounds created from an electronic musical instrument, primarily an electric guitar.
Morley was sold to a Chicago based firm, Sound Enhancements, Inc., in 1989.
Morley pedals became renowned for their rugged (albeit bulky) construction and overall high quality design.
Morley pedals from the 1970s were also unique in the fact that they were AC powered using a standard AC type power cord (no "wall-wart").
Even today, Morley pedals manufactured during the Tel-Ray/Lubow Brothers period are highly sought after by collectors.
When, in the early sixties, Cliff Richard's backing band "The Shadows" became hit-makers in their own right playing superb instrumentals, their then-innovative and unique sound was due not only to the talent of lead guitar player Hank Marvin but also to his choice of Fender guitars, and a Morley echo unit.